Global Tea Brand
Platforms
Services
Influencer Marketing
Experiential Marketing
Paid Social Media Marketing
Content Marketing
Project Overview
The goal of this project was to strengthen HEYTEA's presence in the UK market by building brand awareness and engaging with local consumers through creative and impactful social media content. The focus was on promoting HEYTEA’s unique “NEW ASIAN TEA” concept, which blends health, innovation, and creativity, and resonates with a young, trend-conscious audience.
Achievements
Summary
I.F. Concept’s digital strategy for HEYTEA included a combination of engaging content creation, influencer collaborations, and community-driven campaigns across Instagram and TikTok. By producing eye-catching posts and creative reels, we effectively communicated HEYTEA’s message and values. The influencer partnerships generated impressive engagement, contributing to over 3 million impressions. These campaigns not only boosted HEYTEA's local presence but also strengthened its connection with a growing base of loyal UK customers.