London
Asian Food Hall
Platforms
Services
Influencer Marketing
Experiential Marketing
Paid Social Media Marketing
Content Marketing
Branding & Design
Project Overview
The project aims to build strong momentum and brand awareness for the upcoming opening of Tokia Square. By leveraging pre-launch marketing initiatives and influencer engagement, we will create a phenomenon-level buzz that drives high traffic, maximizes opening-day seat occupancy, and ensures that Tokia Square becomes the hottest new destination in town.
Achievements
Summary
Tokia Square’s three-month campaign combined influencer collaborations, engaging content across Instagram, TikTok, and RedNote, and targeted ads to fuel both pre-launch anticipation and trial-opening momentum. With 10 key KOLs and 18 mid-tier influencers generating 980K+ views, alongside 5K new followers and 1.4M additional impressions from owned channels and ad performance, the campaign delivered a packed opening, sustained high footfall, and quickly established Tokia Square as a trusted dining hotspot in the local community.